Easy to Navigate Website

Is the navigation on your site consistent and laid out in a fashion for your customers to easily find what they are looking for? Does your website have proper categorization using broader categories with sub-categories as opposed to many detailed categories? The way customers read websites is in an upside down "L" format. Your website navigation should be across the top either over or under the website header image, or down the left side column.

Easy to Experience

Is your website design utilizing visually appealing language, content, and design aspects? If not your website most likely has a high bounce rate. A high bounce rate is when a visitor to your website immediately backs out without visiting another page besides the home page. Your potential customer makes their decision about your company in the first few seconds of landing on your website. No amount of SEO traffic to your site can increase your sales if the potential customer has already made their decision about your company after seeing a poorly designed homepage.

Red - is an appetite stimulant. If your company sells any type of food or snack, it would be a good idea to incorporate red somewhere in your marketing.  Red also increases excitement, since it symbolizes fire. This also makes it a very visible color. That’s why they use it for stop signs and stop lights. Use red in your advertising to draw attention to certain aspects of the graphic design, like the word FREE.

White – Is associated with peace, purity, innocence and contentment.  It is a clean and cool color that can be a classy color and invoke a calming influence. White can be good to use if your industry deals in relaxation - such as a spa or salon, or anytime you want to calm your customer down.  People become more receptive when they are at peace and relaxed.  It also can be use to add uncluttered space to your graphic design.

When you first decide to market your company with promotional products, some of the first terms you hear are vector art and digitizing. When purchasing promotional products, pre-press services like vector art and embroidery digitizing are as important (if not more) as the promotional products themselves. After all, the reason you choose to add promotional products to your marketing mix is to ensure that your brand name and logo is viewed repeatedly.

So what exactly is vector art?
Vector art is art that can be printed on physical promotional products like mugs, pens and calendars. Vector art is also used for the production of wearable goods like screen printed t-shirts, sweatshirts, and embroidered goods like hats and jackets. Your company logo from a computer image must be converted into vector art in order to get clear, high quality art that can be scaled up or down depending on the size of the print. What makes vector art different from other forms of graphics is the ability to be scaled without loosing quality. If you are using promotional products for the first time, you need to ensure that your logo is in vector format. Vector artwork is generally in the following industry standard formats: PDF, EPS, Corel Draw or Illustrator.

Are you getting a good amount of traffic to your site but your visitors are not doing what you want them to do? The phone isn't ringing, the emails are not coming in and the shopping cart has no orders? If your answer is yes, then you are not alone. This is a common problem and eventual downfall of the majority of online business. So, what can we do to get our website visitors to react the way we want them? Here are 7 tips that will help you convert your website traffic into sales!

The first thing we must point out before any of these tips will help you, is your website design. Take a long honest look at your site. Does it look professional or not? If if looks like some high school kids project than you need to start over. Look at your own online buying tendencies. Do you buy from websites that look unprofessional or do you buy from websites that are clean, organized and have a professional look? First impressions are very important for your website. If your website is jacked up, than people will click off your site and never return. A good website design will appear trustworthy which in turn will create the conditions for converting traffic into sales.

The 4 Main Things You Need to Know about SEO

Learning about all the different SEO (Search Engine Optimization) tactics and strategies can sometimes be very overwhelming. The truth of the matter is there are many ways to achieve search engine ranking. There are good ways, bad ways, fast ways, slow ways, easy ways, and hard ways. What I'm about to share with you is "The Best Way to implement SEO!". Follow these four steps so your website can finally come out from hiding under that rock and be seen by the world!

1. Submit your URL and Site map to all the main Search Engines. This should be the first thing you do. Sometimes it takes days, if not weeks, for a URL to show up on some search engines. Google is usually pretty quick (within 5-10 days). Also, It's a solid practice to submit your site map to at least Google. This will enable the search engine to quickly navigate and index your websites content. Without a site map your website will surely fail in the rankings.