7 Ways to Convert Website Traffic to Sales
Are you getting a good amount of traffic to your site but your visitors are not doing what you want them to do? The phone isn't ringing, the emails are not coming in and the shopping cart has no orders? If your answer is yes, then you are not alone. This is a common problem and eventual downfall of the majority of online business. So, what can we do to get our website visitors to react the way we want them? Here are 7 tips that will help you convert your website traffic into sales!
The first thing we must point out before any of these tips will help you, is your website design. Take a long honest look at your site. Does it look professional or not? If if looks like some high school kids project than you need to start over. Look at your own online buying tendencies. Do you buy from websites that look unprofessional or do you buy from websites that are clean, organized and have a professional look? First impressions are very important for your website. If your website is jacked up, than people will click off your site and never return. A good website design will appear trustworthy which in turn will create the conditions for converting traffic into sales.
OK, now that we've got that out of the way let's discuss some solutions:
1. Do not and I repeat "Do Not" use any sounds/music on page load. Millions of Americans purchase products online while they are at work. If music starts blasting from their cubical or office because of your website you can say goodbye forever.
2. Make sure you have very good product pictures. Paying customers like to see what they are buying in detail before they make their purchase. Pay a professional photographer to take the pictures and it will be well worth it.
3. Everyone on the Internet has ADD (Attention Deficit Disorder). The typical surfer takes 2 to 7 seconds to decide if they have hit a site that meets their needs. Make sure your promotions are seen right away.
4. Light blues and greens have found to be the colors that put people at ease. Try to incorporate these colors as your primary. If you hate blue and green or more importantly they do not match your logo we suggest using a light version of your colors.
5. Build trust with testimonials from clients. Unless you’re Amazon or Best Buy then your prospects probably won’t know much about you. Start building credability right away.
6. Build more trust with mentions and logos of associations you belong to such as the local Chamber of Commerce, Better Business Bureau or industry associations.
7. Don’t forget your privacy statement, especially if you are asking for personal information on a form or shopping cart. This is a good trust builder.
If you follow these simple guidelines your website traffic will start responding the way you want them to.
Give us a call for a free consultation on ways you can improve your website.