When you first decide to market your company with promotional products, some of the first terms you hear are vector art and digitizing. When purchasing promotional products, pre-press services like vector art and embroidery digitizing are as important (if not more) as the promotional products themselves. After all, the reason you choose to add promotional products to your marketing mix is to ensure that your brand name and logo is viewed repeatedly.

So what exactly is vector art?
Vector art is art that can be printed on physical promotional products like mugs, pens and calendars. Vector art is also used for the production of wearable goods like screen printed t-shirts, sweatshirts, and embroidered goods like hats and jackets. Your company logo from a computer image must be converted into vector art in order to get clear, high quality art that can be scaled up or down depending on the size of the print. What makes vector art different from other forms of graphics is the ability to be scaled without loosing quality. If you are using promotional products for the first time, you need to ensure that your logo is in vector format. Vector artwork is generally in the following industry standard formats: PDF, EPS, Corel Draw or Illustrator.

Not all artwork specialists can create high quality designs and work quickly. So, make sure that you only work with graphics designers who are experienced. High quality artwork will not just lead to enhanced designs for promotional products; but a better response from the potential clients you will be handing them out to. A quality artwork designer is the key to being successful in any marketing campaign. If you don't have camera ready artwork we offer the service of converting your logo into vector art. There is a one-time artwork fee, after which we will provide a CD or e-mailed version of your logo in vector format. This can then be used for any promotional product purchases in the future.